Europe’s largest immersive survival experience, Variant 31 arrives at a secret Central London location from 13 April 2019.This brand new, adrenaline-fuelled immersive show allows audiences to answer the question - ‘What would you do inside a horror movie?’ Putting you dead-centre in the action, this one-of-a-kind experience requires immense bravery and rewards survival skills while testing friendships and teamwork, like never before. In a vast interactive environment completely under your control, your choices will have consequences, and not all players will succeed. Packed with cutting edge technology and a host of hair-raising theatrical surprises, this game is not for the faint-hearted!

VARIANT 31 arrives in London's West End
By London Box Office Wednesday, October 31 2018, 12:55 - On the Wire -

02 May
News 
New production images and extension announced for WICKED
By Emmie Newitt Friday, May 2 2025, 14:37
The stage musical phenomenon currently ranked as the 10th longest-running show in West End history continues to captivate audiences at its home, the Apollo Victoria Theatre.
Artwork for West End Wilma Awards 2025.