Further casting announced for PERSONALITY: THE LLOYD PRICE MUSICAL

A celebration of the life and career of Lloyd Price, this musical follows the guy who became the first teenager to sell over a million records and founded his own label. He was a pioneering figure in rock'n' roll.

Joining the previously announced Cedric Neal (Hadestown) as Lloyd Price at the Southbank Centre's Queen Elizabeth Hall) are Craig Armstrong (Hello, Dolly!) as Levy, Zoe Birkett (Tina - The Tina Turner Musical) as Rosetta Tharpe/Ma Nora/Erma Franklin, Marcus Collins (Mrs Doubtfire The Musical) as Little Richard/Sam Cooke, Matthew Goodgame (Mrs Doubtfire) as Art Rupe, Shem Omari James (Jesus Chris Superstar) as Young Lloyd, Aaron Lee Lambert (Evita) as Don Roby, Clive Rowe (Guys and Dolls) as Harold Logan and Vanessa Ela Young (Moulin Rouge! The Musical) as Emma.

The ensemble cast is completed by Gibsa Bah (Disney’s The Lion King), Alishia-Marie Blake (Hamilton), Darnell Mathew-James (MJ The Musical), Jamel Matthias (The Great Gatsby), Kenedy Small (SIX) as Na Naan/ensemble, Christopher Tendai (Matilda: The Musical), Grace Wylde (Harry Potter and the Cursed Child) and Pelé Yearwood (Disney’s Hercules).

B. Jeffrey Madoff and with Music & Lyrics by Lloyd Price, the creative team is completed by Edgar Godineaux (Choreography) and Shelton Becton (Musical Supervisor). UK Casting is by Pearson Casting.

Personality: The Lloyd Price Musical will be staged in two concert performances on 11 October 2025 at the Southbank Centre's Queen Elizabeth Hall.