The term popular culture used to encompass any art form embraced by the majority and especially the young, but since the advent of social media — as distinct from tabloid newspapers — virtually anyone of the most minor notoriety in any sphere (and his wife), have been elevated to the status of a celebrity. Indeed the word has itself become something of a joke and a byword for mediocrity and worthlessness within pop culture circles.
Verna Vyas and Lucy May Barker (Vardy) in Vardy v Rooney The Wagatha Christie Trial - Photo Pamela Raith